Affiliate Update

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Centurion CrossFitters,

I just wanted to take a moment to get everyone caught up on happenings at the affiliate.

For those of you seeking some additional skills, we have the following certs lined up:

CrossFit Endurance Cert: This cert will be April 16th & 17th – for detailed info, go to: http://www.crossfit.com/cf-info/specialty_certs.html and click the “Endurance” tab at the top. The cost is $595 but military personnel receive a $100 discount. The link to register is at the top left of the blog

Goal Setting and Positive Self Talk Seminar: This seminar will be 30 April – for detailed info, go to: http://crossfitamundson.com/?page_id=1827 this seminar is free!!

Olympic Weightlifting Certification: I am still coordinating with Coach B regarding the date for this cert; we are shooting for sometime in the spring. For detailed info, go to: http://www.crossfit.com/cf-info/specialty_certs.html and click the “Olympic Lifting” tap at the top of the page

Movement and Mobility Certification: I am currently coordinating with Kelly and Juliet Starrett for this cert. Kelly is booked through April and is awaiting the dates for Regionals and the CrossFit Games to be announced before scheduling beyond April. Once they are announced, he will begin scheduling again and we are in the queue.

CrossFit Level 1 Cert: I am currently talking to Dave Castro at CFHQ regarding hosting a Level 1. We will announce the date, once it’s been finalized. I am shooting for late spring.

Reebok partnership/sponsorship of CrossFit, the CrossFit Games and CrossFit athletes –

Some of you may have heard about this already but if not, here is what I know regarding this development:

On November 13th at the CrossFit Endurance workshop, Greg Glassman announced a 10-year deal between CrossFit HQ and Reebok (which is owned by Adidas); I have heard that this is a $150 million deal. Please see the embedded video above. Here are some addition details of this announcement.

Did Reebok buy CrossFit? No. This is a partnership and CrossFit retains brand control. Our affiliate is not going to suddenly become a Reebok CrossFit affiliate. From my perspective, this is an outstanding development and will only lead to great things for our community. The deal was made with Reebok because they are CrossFitters and love CrossFit. When CrossFit blows up nationally and now you don't have to try to explain to your neighbors, family, and friends what you do, and you're suddenly not the voice crying in the night with that "whacky" fitness cult, but you're one of the early adopters of THE fitness paradigm.

For the Games, the athletes, and us as spectators, this is awesome thing. The Games will now have $1 million in prize money, the ability to use the venue in any manner; build whatever is required to ensure the WODs continue to test the limits of fitness. This will also hasten a major TV deal bringing even more attention to the Games, CrossFit, affiliates and healthy lifestyles – this can only benefit the community.

The below is from Jimi Letchford from CFHQ regarding the deal:

1. Affiliates that Reebok supports will be owner/operators just like the rest of us.

Reebok's goal is to put a box adjacent to all their major offices (starting outside the U.S.) where CrossFit boxes are not thick:

1. Germany
2. Netherlands
3. India
4. UK
5. Spain
6. Japan
7. Chile
8. France
9. Italy
10. South Korea
11. Sweden
12. Russia
13. Poland
14. Mexico
15. China

The intent is to immerse their employees in a CrossFit lifestyle. Reebok understands that they can't be an authentic fitness brand unless they truly know what we do day-to-day. (NOTE: The only difference with these boxes will be a crossfitreebokcityname.com URL. They will be owned/operated by regular applicants. Not Reebok.)

Reebok's Execs are CrossFitters. The last thing they want to do is effect the Affiliate Community in a negative way. They are VERY sensitive to this situation. Their intent is to add value to everything that Affiliates are currently doing in their respective regions.

Reebok is NOT looking to get into the box-building business. To reiterate from above, there is no revenue in these boxes for them because of the owner/operator relationship of the actual Affiliate.

As an Affiliate, I'm excited about the visibility Reebok will bring to what we do every day. We all know that the more people know about CrossFit, the better we all do. "A Rising Tide Lifts All Ships."

The CrossFit Games:

The Games season is fast approaching and here is what I know so far:

The Games will once again be held at the Home Depot Center in LA. With Rebook’s involvement you can expect the venue to be used to its maximum! We plan to drive out there and attend in person this year so if you want to road trip with us, let us know!

Sectionals will be done via video submission. I know this takes some of the fun and spirit out of Sectionals but there is a potential solution. Dave and I were talking and he suggested we just have our own “Sectionals” at the box. So everyone that wants to compete for a slot comes out one day, we are all set up with video cameras and timers and they hit the WODs with our own crowd supporting them. We could also look at seeing if CrossFit Cedar Park and CrossFit Cen Tex would like to join us – let me know what you think.

Online qualification begins in March and will run for 6 weekends; much like Sectionals last year.

The Affiliate Team:

In order for us to field an affiliate team all individuals wishing to be on the team will have to compete in the online qualifiers to qualify their team for Regionals. What does this mean? It means that we have to bust our ass during the online qualifier WODs and hope our times are good enough that we can field an affiliate team. I truly believe we have the athletes to field at least one team. Once we have qualified, we will go to Regionals at GSX CrossFit in Fort Worth and compete for a slot to the Games.

Since the online qualifiers begin in March, I have contacted ACEP and see if they can begin working with prospective athletes in January – details to follow.

I have already begun thinking about the programming for Games preparation and will begin working it this weekend. I will put together 8+ weeks for the Games athletes that will be similar to last year’s but with a few tweaks. Between now and then, establish all your 1 rep maxes on lifts and know them, as a great deal of strength training will be based on percentages of that number.

Please post thoughts, ideas, etc to the comments on this post and don’t hesitate to email me!

Don